What will my business or non-profit receive as an underwriter?
As a WXXR radio station Partner, you will receive on-air acknowledgements for your support of this Radio station. We want to let our loyal listening audience know that your business is furthering this Radio station! We will record a :15 second announcement that identifies your Organization or business as a WXXR Radio station Partner. The announcement may reference some basic information about your organization, including a phone number, address, or website. The number of announcements is dependent on the level of your financial support of WXXR.
So I'm basically buying advertising?
Excellent question! In the strictest sense of the definition, you are not buying advertising. However, there's no denying that repeated on-air announcements identifying your business as a WXXR radio station Partner increases awareness and brand loyalty for your organization. We are often told by businesses that they see better results with WXXR due to the fact that we don't allow all the standard advertising gimmicks, including screaming car commercials, "mention this ad and get free...", etc.
Listeners don't want to be insulted. Unfortunately, that's exactly what traditional advertising often does. We're a non-commercially licensed radio station with the Federal Communications Commission, so you will never hear pricing information, calls to action, comparative claims, etc. on any of our radio station Partner announcements. Not only is it the law, we find that it's how listeners prefer to be treated.
Can you tell me about who will hear my announcement?
Absolutely. Give us a call. We will have access to all the latest Arbitron Ratings numbers and statistics. We can quote you the exact same figures, statistics, etc., the commercial stations can when it comes to who is listening to our radio station.We can also give you two assurances the commercial stations cannot. First, because WXXR is primarily a listener-supported station, our listeners are more likely to support businesses that support WXXR. It's a family. You are truly a partner with us in providing the Wabash Valley with excellent modern rock radio and education related thereto. Second, when you become a Radio station Partner, you are not only receiving recognition for your business. You are investing in the future. We will eventually be moving into the commercial market, and will always show preferential treatment to our underwriters that helped make that goal possible. You are making history when you become a WXXR Radio station Partner.
What do you require of me?
When your sponsorship runs on WXXR, listeners see it as an endorsement for your business from WXXR. There's a deep trust between WXXR listeners and our radio station -- and that's something we work every day to protect. You should know that we're very selective in accepting new business Radio station Partners. Your business must have a proven track record of taking the best possible care of your customers or clients. In short, we require that your business practices excellence, and is one of integrity.
How Do I find out more information?
Contact Douglas Kirkham, our Director of Underwriting. You can contact Douglas at (812) 229-7814 or send an e-mail: dougk@x97rocks.com. Whether you are interested in a short-term or long-term relationship with WXXR, we can't wait to tell you more about our Radio station Partner program for businesses, Organizations, and non-profit organizations!
