Dear Potential Underwriter or Sponsor,

We appreciate your interest in underwriting or sponsoring WXXR-LP X97.3 FM’s programming. My name is Douglas Kirkham and I am the Director of Underwriting for the organization. This grass-roots movement to bring the Modern/Alternative Rock format back to the airwaves in Terre Haute was born of frustration for a corporate radio station disregarding the loyalty of a solid demographic of faithful listeners by changing format in the middle of the day to classic country.  Since co-founding the organization, and accepting this position, I have learned a great deal about the vast differences between listener supported non-commercial radio and out-of-state communications companies. About two dollars of every twenty stay here in the Wabash Valley when businesses invest in communication-companies that are out-of-state. Those dollars never return, and do nothing to stimulate the local economy. With WXXR all of our employees are local and all payroll stays right here in the Wabash Valley, enriching the lives of those in our community. 

 

Advertising with big commercial radio is costly. In fact, advertising with big radio does not assure you of any return other than an amount of exposure. Underwriting with WXXR X97.3 FM is a tax deductible, charitable contribution with the guarantee of an amount of exposure. In being tax-deductible it will not affect your advertising budget, making it win/win for your business. 

 

Calling on big radio to do live remote broadcasts from your business location is also very costly, and in many cases not an option, because there are no local radio personalities to handle the event. In almost all of our underwriting packages live remotes are included. Our goal is to build a solid, professional, friendly, and fun relationship with you and your business for years to come! Please look over all of our underwriting & sponsorship options,  as well as the handy Q&A sheet provided in this packet.

 

We thank you and appreciate you,

Sincerely

 

Douglas D Kirkham

Douglas D Kirkham

Director of Underwriting/CMO